"Forecast 2025" predicts the growth of China's maternal and infant industry market in the next five years

As the post-90s and post-00s gradually become the main force in the maternal and infant consumer market, their consumption concepts and parenting styles show significant generational differences, which are reshaping the competition pattern and development trend of the maternal and infant industry. On the one hand, this generation of young parents pays more attention to scientific parenting and quality life, which promotes the transformation of maternal and infant products from traditional functional to professional and refined. For example, the requirements for the precise nutritional ratio of milk powder formula and the environmentally friendly materials of baby products have been greatly improved; on the other hand, their experience and personalized demand for parenting services have given rise to high-end customization trends in the fields of confinement nanny services and early childhood education courses. At the same time, the in-depth application of new technologies such as big data and the Internet of Things has promoted maternal and infant enterprises to upgrade from single product sales to the ecological model of "product + service + data", further accelerating the high-quality development process of the industry. According to preliminary estimates, the market size of China's maternal and infant industry may reach 6.8 trillion yuan by 2030.